Our Role
Find out how we lead the debate for Scotland’s animals.
As the leading animal welfare experts in Scotland, we are committed to improving the lives of pets, wildlife, and farmed animals. With insights from our frontline teams, we continually shape our services and campaigns to address the most pressing issues in animal welfare.
How we work
We advocate to improve animal welfare: We advocate for improved animal welfare by encouraging Members of Parliament and the public to support our manifesto, take action, and respond to government consultations. Through these efforts, we drive meaningful change and ensure our voices are heard at both the Scottish and UK levels.
We ensure our policies on animal welfare are accessible to all: Our animal welfare policies will be communicated to encourage support from the community and key stakeholders and ultimately ensure high standards of care for all animals across Scotland.
We use research to support our decisions and source the right strategic partnerships: We will continue to seek innovative partnerships and conduct necessary research to back our initiatives to address key issues facing animals and ultimately make a difference to animal welfare and in our communities.
Engage with stakeholders
We believe in the power of collaboration. We will partner with organisations that can support the work we do within communities, improving farmed animal welfare standards, protecting wildlife, and supporting Scotland’s biodiversity. Together, we will tackle the root causes of animal welfare issues in Scotland and make Scotland the best place in the world for an animal to call home.
Our key focus for 2025 will be captured under these five areas:
We will lead the debate in Scotland on key animal welfare issues and impact animal welfare (for example housing and mental health). We do this by seeking legislative change and actively engaging with elected representatives, as well as promoting our manifesto priorities.
We will develop impactful strategic relationships that support the Society’s ambitions, ensuring mutual aims and objectives are reflected in collaborative agreements.
We will lead on research in partnership with reputable universities to ensure we have the evidence base required to demonstrate the impact our work has on the animals we care for, the people we support and the services we provide.
We will continue to advocate for change with educational initiatives that seek to raise awareness of animal welfare in a bid to influence human behaviour where it’s needed.
We will use market, societal and economic intelligence to shape what we do. We will ensure the Impact Reports we produce are meaningful and helps us generate the income we need to realise our mission to make Scotland the best place in the world for an animal to call home.
